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Business Storytelling: Engaging Audiences with Data Insights
Course 4579
1 DAY COURSE

Course Outline

Business Storytelling is a succinct four-hour live workshop that is specifically tailored to harness the power of data-driven narratives. Along with a companion 1.5-hour on-demand module, this live workshop presents a structured storytelling framework, customized for corporate environments, that allows participants to learn and practice using the storytelling framework. It delves into leveraging datasets to construct persuasive narratives, understanding diverse learning styles for effective communication, and presents a practical business storytelling example.

The training aims to empower participants to transform raw data into captivating stories efficiently, augmenting their ability to craft engaging narratives within tight timelines while aligning with corporate objectives. The course provides learners with an in-depth understanding of what business storytelling is, why business storytelling is important, and a framework for how to tell an engaging business story.

Business Storytelling: Engaging Audiences with Data Insights Benefits

  • In this course, you will learn how to:

    • Craft compelling business narratives: Understand the essence of business storytelling, learn its significance in corporate settings, and develop impactful business stories that resonate with your audience.
    • Leverage storytelling for effective communication: Learn how to apply storytelling techniques to enhance your communication strategies within a corporate environment, ensuring better engagement and understanding among stakeholders.
    • Adapt storytelling to diverse learning styles: Gain insights into various learning styles and how they influence communication. Apply this knowledge to tailor your narratives, ensuring they resonate with different audiences within the corporate sphere.
    • Practical application of business storytelling: Explore a real-world business storytelling example, dissecting the components and techniques used to craft engaging narratives, enabling you to apply these methods in your own professional context.

  • Prerequisites

    None. It is imperative that participants complete the companion on-demand module prior to arriving at this live workshop.

Business Storytelling Training Course Outline

Introduction to Business Storytelling

  • The Why of Business Storytelling
  • The What of Business Storytelling
  • The How of Business Storytelling
  • Practicing How to Develop a Compelling Story Presentation
  • Coaching on Practice Story Presentations
Course Dates
Attendance Method
Note about the Certification Exam

When you register for the course, you will be prompted to choose Y/N to take the exam. Please select yes, as all HHS CISO employees are required to attempt the exam if one is offered for the course. Please be advised, if your course if funded by DIR, the Certification Organization has agreed to provide DIR the pass/fail status of your exam. DIR will only share this information in an aggregated report to state leadership that reflects total exam pass or fails. No individual names of any students will be included in any reports.

DIR requires that you submit the request for your exam voucher within one month of the last day of your course. DIR requires that you take your exam within six months of the last day of your course.

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